The Howl & The Hum have released their new single “27” today via AWAL Records.
The single is taken from their forthcoming debut album Human Contact, which is set for release on 29th May.
“27” is a melancholic synth-driven track that sets a dark mood with a glimpse of light at the end of the tunnel due to it’s pulsing mid-tempo chorus that will get your head-bopping even though the narrative of the song is sad one.
The York-based quartet look set to build on their momentum that they have gained due to support from Annie Mac and Huw Stephens on their BBC Radio 1 shows and their successful performances at SXSW and The Great Escape, which culminating in a sold-out show at The Scala in London at the end of last year.
Check out our interview with The Howl & The Hum about their song “27” and listen to it below.
The Howl & The Hum: 27 is about that bitter post-breakup feeling, where competition comes in to play: who’s happiest, who’s turned out best, who’s thinking of the other the least, when in reality everyone’s just a miserable toddler
INSPIRATION FOR “27”
The Howl & The Hum: This album is inspired by real and fictional relationships, my own, my friends’ and fictional characters, so it seemed natural to include an overly dramatic scene of a breakup with someone holding a gun to another’s head. I was really into the first series of Killing Eve at the time too, and saw Jodie Comer at Euston Station getting a coffee so wrote the first verse based on the idea of Villanelle just vibing after a bloody visit
CREATIVE PROCESS OF MAKING “27”
The Howl & The Hum: The song went through a few stages: it started with a loop Conor our guitar player invented of a rhythmic guitar delay, and I swilled the melody around my mouth a little while playing chords under it. They all sort of start out as quite ballad-y to get the lyrics and melodies right, and then if it has the feel of a beat or a different energy then we build it up to tell the story properly
FEELING OF “27”
The Howl & The Hum: I like to find joy in misery, even in depressive episodes you can turn around and tell yourself you’re being a giant infant – and that’s ok, because it’s human and it hurts. So there’s a self-awareness in there, along with a complete lack of it, which is hopefully relatable
FUTURE PROJECT THAT “27” WILL BE ON
The Howl & The Hum: Yes “27” will be on our debut album Human Contact which is about a very modern kind of loneliness: one in which we are reminded of intimate moments which haunt us, via technology or through isolation. This album is both a breakup record and a love letter to memory, and the fading definition of human contact itself.
Recorded in September 2019, this album was written before society fell into a period of self-isolation, which goes to show the importance of Human Contact in a digital age.