His music may be elegant and eye-watering but Bon Iver, aka Justin Vernon, is a man of firm intention. Vernon will be donating 100% of the revenue from new track “PDLIF” to Direct Relief; a company working in overdrive to support key workers with the correct personal protective equipment.
The track samples Alabaster DePlume’s “Visit Croatia” and was produced by Justin Vernon, Jim-E Stack, and BJ Burton. From isolation; Kacy Hill contributed vocals and Rob Moose contributed string arrangements. Have a listen below
Also donating to the Direct Relief organisation is Rihanna. Via the Rihanna Foundation she has pledged $5 Million to support those on the frontline.
On March 26, New York Governor Andrew Cuomo took to Twitter to thank Rihanna for her contribution to the Big Apple specifically. “I want to thank @rihanna and the Rihanna Foundation for donating Personal Protective Equipment to New York State. We’re so appreciative of your help and that of so many others who have stepped up,” he tweeted.
Thank you to:
-The Office of @NewYorkStateAG for protective masks and gloves
-The Commission on Independent Colleges and Universities in NY (@CICU) for ventilators and PPE
-JUDY for N-95 masks
–@Huawei for N-95 masks, isolation gowns, medical goggles and gloves
— Andrew Cuomo (@NYGovCuomo) March 26, 2020
Trade association the British Phonographic Industry (BPI) said a total donation of £1.5 million would be made to help struggling musicians through the crisis.
Sony Music Entertainment UK, Warner Music UK and Universal Music UK, as well as independent record labels Cherry Red and Demon Music Group are among those who have pledged money. The Brit Awards have also contributed, as have Amazon Music and music licensing company PPL, with most of the money, £1.25 million, going towards the Help Musicians charity’s coronavirus relief fund.
The Help Musicians Charity received over 17,000 applications for their relief fund which granted struggling musicians a one-off £500 payment. Unfortunately they will no longer be taking submissions but offer plenty of advice on how to get support.
For more advice on how to find support check out their website here.